Project Overview
City Walk Avenue is a premium high-end shopping street development strategically located on the Amritsar-Barnala Bypass in Moga. Combining street-facing luxury brand showrooms, premium dining options, open-air pedestrian pathways, and a comprehensive basement parking facility, the complex represents the future of experiential street retail. Designed with low maintenance costs and high visibility in mind, it is Moga's premier destination to shop, dine, and socialize.
Quick Facts
- LocationAmritsar-Barnala Bypass, Moga
- Total Plot Area10,073 Sq Ft
- Building HeightG + 4 Floors
- F.A.R. / F.S.I.1:3 Effective Area
World-Class Amenities
Prime Bypass Highway Frontage
High-Street Open Retail Layout
Pedestrian-Friendly Walkways
Outdoor Cafes & Seating Areas
1 E.C.S Parking per 540 sq.ft.
Dedicated Basement & Surface Parking
Attractive Storefront Designs
Night Lighting & Ambience
Floor Plans & Details
A comprehensive breakdown of the architectural layout, zoning, and design highlights across all levels.
Plot & Coverage Specifications10,073 Sq Ft Plot
1.Area Statement
- Total Plot Area: 37 Marlas (10,073.25 SQ.FT.)
- Permissible Ground Coverage: 50% (5,036.625 SQ.FT.)
- Permissible F.A.R. / F.S.I.: 1:3 of Effective Site Area (i.e. 30,219 SQ.FT.)
- Number of Floors: 4 Stories (excluding Basement)
- Covered Area of Each Floor: 5,036.625 SQ.FT.
2.Parking Allocations
- Required Parking: 1 E.C.S (Equivalent Car Space) per 540 SQ.FT. of covered area
- Basement Area: Dedicated basement level fully optimized for visitor parking
- Surface Parking: Front and side lanes optimized for quick ingress, customer drop-off, and visitor parking
Design Highlights
Maximum F.A.R. utilized efficiently to yield 30,219 SQ.FT. of built-up area.
50% ground coverage secures abundant open space and pedestrian flows.
Compliant with local ECS standard parking to prevent traffic bottlenecks.
Feasibility & Location AdvantageFeasibility Study
1.Executive Summary
- High-street markets combine shopping, dining, entertainment, and social interaction, making them vibrant urban destinations.
- Increasingly preferred by both retailers and consumers because of their accessibility, visibility, and experiential shopping environment.
- The retail landscape in India is evolving rapidly with a strong shift toward experiential and lifestyle-driven shopping environments.
- High streets account for a large share of luxury retail leasing in India (around 45%).
- Consumers now value shopping experience as much as products, especially among millennials and Gen-Z.
2.Location Advantage
- Direct Frontage: Massive frontage along the high-traffic Amritsar-Barnala Bypass.
- Road Visibility: Outstanding road visibility for street-facing brands and banners.
- Dual Catchment: Suitable for attracting both local neighborhood residents and highway commuters.
3.Accessibility Matrix
- Entry and exit lanes from highway are clearly defined.
- Ample parking provision at surface and basement levels.
- Excellent public transport connectivity and service road access.
Design Highlights
High streets attract strong footfall due to open layout, mixed retail, and social spaces.
Accounts for ~45% of luxury retail leasing, outperforming closed malls.
Prime bypass highway visibility acts as an organic, 24/7 brand marketing tool.
Market Potentials & DemographicsMarket Analysis
1.Premium Location
- Located in high-visibility commercial areas with strong road connectivity.
- Outstanding proximity to dense residential and expanding office catchments.
- Accessible via roads, highways, and public transit links.
2.Open Street Retail Concept
- Shops facing the main road for maximum customer attraction.
- Pedestrian-friendly walkways and beautifully landscaped avenues.
- Outdoor seating and integrated public gathering spaces.
3.Mixed-Use Retail Format
- Luxury fashion brands and premium showrooms.
- Cafes, bistros, and high-end fine-dining restaurants.
- Lifestyle, health, and wellness stores.
- Consumer electronics and flagship retail outlets.
- Modern entertainment and family gaming zones.
Design Highlights
Street-facing design ensures 100% storefront exposure for every tenant.
Pedestrian-first street design dramatically increases visitor dwell times.
Diversified tenant mix balances retail, services, and daily F&B.
Project Advantages & OverheadsHigh-Street Yields
1.High Visibility for Brands
- Street-facing stores provide direct visibility and premium branding opportunities.
- Continuous movement of pedestrians and traffic ensures a regular flow of customers.
2.Lower Operational Constraints
- Significantly lower maintenance charges compared to traditional closed shopping malls.
- Independent store operations allowing flexible operational timings.
- Highly flexible store design, structural flexibility, and brand customization options.
3.Better Investment Potential
- High-street retail delivers exceptionally strong rental yields and capital appreciation.
- Rapid capital appreciation due to limited supply of premium bypass commercial land.
Design Highlights
Significantly lower CAM (Common Area Maintenance) charges maximize retail profitability.
Independent operations allow brands to run according to their own global guidelines.
High-street formats outpace traditional malls in average rental yield performance.
Target Consumer SegmentConsumer Profile
1.Target Demographics
- Upper-middle and high-income local consumers seeking premium retail options.
- Urban professionals and corporate employees working nearby.
- Millennials and Gen-Z shoppers looking for experiential dining and fashion.
- Bypass highway travelers, tourists, and lifestyle consumers.
2.Dining & Nightlife
- Premium brands seeking high-visibility flagships.
- Fine dining restaurants, casual cafes, and vibrant evening hangouts.
- Social and community outdoor experiences.
Design Highlights
Caters directly to the rising spending power of upper-middle class shoppers.
Curated lifestyle elements appeal strongly to millennial and Gen-Z tastemakers.
Highway traveler catchment provides constant, high-spending weekend traffic.
Architectural & Design ElementsDesign Language
1.Key Design Elements
- Wide pedestrian walkways ensuring safe, comfortable, and unhurried movement.
- Beautifully landscaped streetscapes with mature trees and flower beds.
- Generous outdoor cafes and interactive public seating areas.
- Adequate surface-level drop-offs and structured basement parking facilities.
- Attractive storefront designs utilizing premium glass glazing and modern signage.
- Spectacular night lighting, building facades, and curated musical ambience.
2.Experiential Shopping
- High-street markets create social hubs where people naturally meet, shop, dine, and socialize.
- Integrated calendar for events including food festivals, live music, pop-up retail, and art installations.
Design Highlights
Experiential street design converts basic shopping into a vibrant social outing.
Landscaped pathways and green spots reduce the local heat island index.
Stunning night lighting extends retail trading hours late into the evening.
Investment Potential & ConclusionStrategic Summary
1.Strong Returns Drivers
- High demand for premium street-facing retail space across Punjab.
- Rapid regional urbanization and rising disposable incomes.
- Surging growth of premium domestic and international lifestyle brands.
- Developers and investors increasingly adopting high-street formats over traditional malls.
2.Strategic Conclusion
- High-end street markets represent the future of experiential retail in India.
- With a combination of premium retail, dining, entertainment, and urban lifestyle, City Walk Avenue creates a vibrant commercial destination.
- As consumer preferences shift toward open, lifestyle-oriented environments, this bypass development is set to dominate Moga's retail sector.
Design Highlights
High-street formats yield robust capital appreciation and steady rental escalations.
Open-air lifestyle street format aligns directly with future post-pandemic retail trends.
Represents a highly premium, low-risk, high-yield commercial real estate asset.